Greenworks Powers Up The Mountainside At “Power Up At The Perch” Media Event In Georgia
Some media events feel overly staged. Others feel memorable the moment you arrive. Greenworks’ Power Up At The Perch event in Ellijay, Georgia definitely fell into the second category.
Held May 19, 2026 at HGTV host Chip Wade’s The Perch at Pinhoti Peak mountain property, the event blended outdoor power equipment, hospitality, competition, and hands-on product testing into one of the more unique industry experiences I’ve attended. Scott McGillivray, another HGTV staple, was also on hand alongside an incredible group of media, tradespeople, DIY creators, and industry professionals from across the country.
And honestly? The setting almost didn’t look real.
The property sits on the side of a mountain overlooking views that genuinely looked AI-generated. Three beautifully designed treehouses—all carrying turkey-themed names—were spread throughout the property alongside a large lodge building, outdoor games, mini golf holes woven through the landscape, swings, trampolines, wooded Bigfoot trail, hardscape features, a rock waterfall, and even an eye-catching wildflower field. Every corner of the venue felt intentionally designed for exploration and interaction.
But the scenery wasn’t the only thing drawing attention.
Greenworks used the event to officially celebrate its expanding partnership with Walmart, with Greenworks CEO Yin Chen and Walmart Senior Vice President of Merchandising, Corey Bender, both on site for the announcement. Greenworks displays are actively rolling out to Walmart stores nationwide, marking a major step forward in visibility and accessibility for the brand.
From there, the focus shifted to what many attendees came for: putting equipment to the test.
All attendees were divided into groups and rotated throughout multiple demo stations set up across the compound featuring Greenworks’ new commercial and pro-grade outdoor power equipment lineup. At each stop, individuals received breakdowns on the equipment before jumping directly into hands-on testing.
And these weren’t passive demos.
The stations quickly turned competitive, with attendees racing head-to-head while comparing Greenworks equipment against some of the industry’s most recognizable brands, including Ryobi, DeWalt, and Milwaukee Tool. Durability, ergonomics, runtime, comfort, and overall functionality became immediate talking points once tools were actually in users’ hands.
Personally, I kicked off my experience demoing a Greenworks impact driver, which really impressed me right away. The balance, responsiveness, and overall feel stood out immediately. I also had the opportunity to spend time checking out Greenworks’ robotic mower lineup, which continues to reflect how quickly autonomous technology is becoming part of the broader OPE conversation.
Beyond the equipment itself, one of the biggest takeaways from the event was simply the variety of people in attendance. Contractors, tradespeople, DIY pros, creators, and media personalities from all over the world gathered in one place, creating the kind of atmosphere where conversations flowed just as naturally as the competition.
Events like this continue to reinforce something happening across the outdoor power equipment industry right now: contractors and operators increasingly want to experience equipment firsthand before making purchasing decisions. Spec sheets only go so far. Real-world demos—especially in environments designed to simulate actual working conditions—are becoming a major part of how brands build trust and showcase innovation.
And while the bus ride up the mountain may have left me a little carsick, it was absolutely worth the trip.